How to set up E-Commerce and cross domain tracking in Google Analytics

Eventzilla's Google Analytics (GA) integration supports e-commerce and cross-domain tracking with Universal Google Analytics. Ecommerce tracking lets you easily keep track of what buyers purchased, revenue generation and item-wise sales, while cross-domain tracking helps you understand your traffic sources that result in sales and thereby gives you insights into the performance for your marketing initiatives.

Enabling Cross-Domain tracking

Although there are multiple ways of enabling cross-domain tracking in Google Analytics, Eventzilla currently supports the linker method. Details about this approach are available here.

Cross-domain tracking works by sharing a unique client ID between a source domain and a destination domain. To implement cross-domain tracking, you enable auto linking on your domain and configure it to accept linker parameters.

On your website / blog

ga('create','UA-XXXXX-Y','auto',{allowLinker:true});
ga('require','linker');
ga('linker:autoLink',['events.eventzilla.net']);

Enabling e-commerce tracking

Once you enable GA integration for your Eventzilla event, you can set up ecommerce tracking in your Google Universal Analytics account to collect and analyze your Eventzilla sales data within Universal Analytics. 

E-Commerce naming conventions glossary

Order Level Data

Item Level Data