Events Tracked and Attributes Sent to Google Analytics (GA4)
Eventzilla automatically pushes structured event and registration data to Google Analytics 4 (GA4).
This helps organizers measure engagement, understand conversion behavior, and optimize event performance.
Each registration step sends contextual attributes — such as event details, order values, tickets, and payment information — allowing detailed reporting within your GA4 dashboard.
List of events posted by Eventzilla to your GA reporting console.
| Event Name | Eventzilla Trigger |
| Viewed_EventPage | User views event page / embedded widget |
| Registration_Initialized | User commenced registration checkout process |
| Registration_Success | User finalized registration successfully |
| Registration_Failed | User's payment failed or was interrupted due to another reason |
| Regsitration_Waitlist_Initialized | User initiated the waitlist process |
| Regsitration_Waitlist_Submitted | User completed their registration after being in the wait list |
| Regsitration_Waitlist_Error | User completed their registration after being in the wait list |
| Regisration_Approval_Initialized | User submitted their registration details for approval (Where applicable) |
| Regsitration_Approval_Submitted | User submitted their registration details for approval (Where applicable) |
| Regsitration_Approval_Error | User submitted their registration details for approval (Where applicable) |
| Regsitration_Addons_Purchased | User submitted their registration details for Addon (Where applicable) |
| Regsitration_Sessions_Enrolled | User submitted their registration details for Session(Where applicable) |
| Regsitration_Payment_Initialized | User submitted their registration details for Payment (Where applicable) |
Event Attributes Reference Table
| Page Name | Event Name | Attributes Sent |
|---|---|---|
| Event Page | Viewed_EventPage |
event_id , event_title , view_context (event_ticket_widget , event_page , or event_button_widget ), utm_source |
| Registration Start | Registration_Initialized |
event_id , event_title , order_id , step: start , tickets_count , value , currency , tickets[] → { name, price, quantity } |
| Registration Payment | Registration_Payment_Initialized |
event_id , event_title , order_ref , tickets_count , value , currency , mode , payment_type , tax_price , discount , status , tickets[] |
| Registration Success | Registration_Success |
event_id , event_title , order_ref , tickets_count , value , currency , mode , payment_type , tax_price , discount , status: Confirmed , tickets[] |
| Registration Failed | Registration_Failed |
event_id , event_title , order_ref , tickets_count , value , currency , mode , payment_type , tax_price , discount , status: Incomplete , tickets[] |
| Waitlist Initialized | Registration_Waitlist_Initialized |
event_id , event_title , order_ref , tickets_count , value , currency , tickets[] |
| Waitlist Success | Registration_Waitlist_Success |
event_id , event_title , order_ref , tickets_count , value , currency , mode , payment_type , tax_price , discount , status: Confirmed , tickets[] |
| Waitlist Failed | Registration_Waitlist_Failed |
event_id , event_title , order_ref , tickets_count , value , currency , mode , payment_type , tax_price , discount , status: Incomplete , tickets[] |
| Approval Initialized | Registration_Approval_Initialized |
event_id , event_title , order_ref , tickets_count , value , currency , tickets[] |
| Approval Success | Registration_Approval_Success |
event_id , event_title , order_ref , tickets_count , value , currency , mode , payment_type , tax_price , discount , status: Confirmed , tickets[] |
| Approval Failed | Registration_Approval_Failed |
event_id , event_title , order_ref , tickets_count , value , currency , mode , payment_type , tax_price , discount , status: Incomplete , tickets[] |
| Addon Initialized | Registration_Addon_Initialized |
event_id , event_title , order_id , currency , Addon[] → Addon[]{ name, price, quantity } |
| Session Initialized | Registration_Session_Initialized |
event_id , event_title , order_id , currency , sessions[] → { name, price, quantity } |
Example: Attribute Objects
| Object | Attribute | Example Value | Description |
|---|---|---|---|
| Tickets[] | name |
General Admission | Ticket display name |
price |
99.99 | Unit price | |
quantity |
2 | Quantity purchased | |
| Addons[] | name |
Vegetarian Meal | Add-on title |
price |
10.99 | Price | |
quantity |
1 | Quantity | |
| Sessions[] | name |
AI Workshop Session | Session name |
price |
10 | Price | |
quantity |
1 | Quantity |
This GA4 event schema ensures that every key registration interaction in Eventzilla — from viewing an event page to completing or abandoning registration — is tracked in detail.
By sending complete event and order data, you gain full visibility into your attendee journey, enabling data-driven marketing and conversion optimization.