How to Set Up Google Analytics Integration with Eventzilla

Google Analytics 4 (GA4) is the latest version of Google’s analytics platform, offering advanced tracking features for websites and mobile apps. If you're looking to track user behavior and engagement for your Eventzilla events, this guide walks you through the full process—from creating a GA4 property to integrating it with your Eventzilla account.

Sign in and Access Google Analytics

Navigate to Google Analytics via analytics.google.com.

Click on Start Measuring to begin setting up your GA4 account.

Create a Google Analytics Account

In the Admin panel, click on “Create Account.”

Provide an Account Name (e.g., Your Business Name).

Adjust data-sharing settings as needed.

Click Next to proceed.

Create a GA4 Property

Each property holds your analytics data for one or more websites or apps.

Click Create Property.

Enter:

Property Name (e.g., Your Website Name or Brand).
Reporting Time Zone (Select your local time zone).
Currency (Choose your preferred reporting currency).

Click Next.

Provide Business Details

Google uses this information to tailor your experience:

Select your Industry Category (e.g., Events, Education, Retail).

Choose your Business Size (Small, Medium, Large).

Click Next.

Define Your Business Objectives

Select goals that best match what you want to achieve with analytics:

Drive sales
Generate leads
Measure engagement
Understand traffic sources
Promote brand awareness

Choose all that apply, then click Create.

Review and accept the Terms of Service to continue.

Set Up Data Collection (Data Stream)

Choose your data source:

Select the platform where you want to collect data from:

Web
Android App
iOS App
For website tracking:
Enter your website URL.
Name your data stream (e.g., “Main Site Tracking”).
Click Create Stream.

Google will provide a Measurement ID and tracking code (a global site tag). You'll need to add this code to your website for data collection to begin.

Locate Your Property ID

In your GA4 dashboard, go to Admin > Property Settings.

Under Property Details, locate the Property ID in the top right corner.

Copy this ID for use in Eventzilla.

Add GA4 Property ID to Eventzilla

Log into your Eventzilla account.

Go to the Event Setup section of the event you want to track.

Navigate to Analytics > Third-Party Tracking > Google Analytics.

Paste your GA4 Web Property ID into the field provided.

Click Save.

✅ You're All Set!

With your GA4 property linked to your Eventzilla event, you can now start tracking valuable insights such as attendee behavior, traffic sources, and conversions directly from your analytics dashboard.

Test your Google Analytics Integration

After mapping your property id to your Eventzilla event's settings, make sure that you are able to see page views and events coming through in your Google Analytics reporting console. Please note that it can take up to 24 hours for these metrics to appear in the GA reports, however, the same will be available in GA 'Real time" view immediately.

List of events posted by Eventzilla to your GA reporting console.

Event Category	Label	Action	Eventzilla Trigger
Eventzilla_Registration	Event_Event id	Viewed_EventPage	User views event page / embedded widget
Eventzilla_Registration	Event_Event id	Registration_Initialized	User commenced registration checkout process
Eventzilla_Registration	Event_Event id	Registration_Success	User finalized registration successfully
Eventzilla_Registration	Event_Event id	Registration_Failed	User's payment failed or was interrupted due to another reason
Eventzilla_Registration	Event_Event id	Regsitration_Waitlist_Initialized	User initiated the waitlist process
Eventzilla_Registration	Event_Event id	Regsitration_Waitlist_Success	User completed their registration after being in the wait list
Eventzilla_Registration	Event_Event id	Regsitration_Waitlist_Failed	User completed their registration after being in the wait list
Eventzilla_Registration	Event_Event id	Regisration_Approval_Initialized	User submitted their registration details for approval (Where applicable)
Eventzilla_Registration	Event_Event id	Regsitration_Approval_Success	User submitted their registration details for approval (Where applicable)
Eventzilla_Registration	Event_Event id	Regsitration_Approval_Failed	User submitted their registration details for approval (Where applicable)
Eventzilla_Registration	Event_Event id	Regsitration_Addon_Initialized	User submitted their registration details for Addon (Where applicable)
Eventzilla_Registration	Event_Event id	Regsitration_Session_Initialized	User submitted their registration details for Session(Where applicable)
Eventzilla_Registration	Event_Event id	Regsitration_Payment_Initialized	User submitted their registration details for Payment (Where applicable)

What's next?

Read about enabling E-Commerce and cross domain tracking to ensure you unlock the full potential of Eventzilla's integration with Google Analytics