How to Set Up Group Discounts For Your Event
Group discounts are a great way to encourage attendees to purchase tickets in bulk by offering a lower price per ticket for larger groups. This helps event organizers boost ticket sales while providing attendees with attractive savings. Group discounts are seamlessly integrated within the ticketing process, making it easy to apply discounts for bulk purchases.
Why offer group discounts?
Offering group discounts can:
Encourage bulk purchases – Attendees are more likely to buy multiple tickets if they receive a discount.
Increase event attendance – Groups such as corporate teams, families, or student organizations may find it more appealing to register together.
Streamline the pricing process – Discounts are automatically applied based on the number of tickets purchased, reducing the need for manual adjustments.
How group discounts work
Group discounts are applied directly within the ticket options. When an attendee selects a ticket type and purchases a specified number of tickets, the system automatically applies the discounted rate. No promo codes or manual adjustments needed!
This ensures a seamless experience for both event organizers and attendees.
Group discounts only apply if the user purchases tickets in bulk within the same ticket type. Group discounts do not work across multiple ticket categories.
Steps to add group discounts for ticket categories
Create a new ticket type (or edit an existing one)
Start by creating a ticket or registration type for your event. Please click here for the steps to add a ticket type
Access advanced ticket options
Once you've reached the ticket creation screen, scroll down and click on "View advanced options."
Enable group discounts
Look for the option labeled "Group discount (optional)" and toggle it on.
Set the group size for discount
Specify the minimum number of tickets that need to be purchased for the group discount to apply. For example, if you want the discount to apply when 5 or more tickets are bought, enter "5."
Define the discount value
Enter the discount amount that will be applied. You can choose between two types of discounts:
Fixed price discount: Apply a fixed dollar amount off the total ticket price.
Let’s say your ticket is priced at $50, and you want to offer a $10 discount when attendees purchase 5 or more tickets. Here’s how the discount works:
- Regular total for 5 tickets: $50 x 5 = $250
- Discount applied: $10 off the total order
- Final price: $250 - $10 = $240
Percentage discount: Apply a percentage discount off the total price.
If your ticket is priced at $50 and you offer a 10% discount for groups of 5 or more, the calculation would look like this:
- Regular total for 5 tickets: $50 x 5 = $250
- Discount applied: 10% of $250 = $25 off the total
- Final price: $250 - $25 = $225
Choose between fixed amount or percentage
Select whether you want the discount to be a fixed price reduction or a percentage of the total order.
Group discounts are great option to promote ticket sales for your events. When people purchase in groups, you sell tickets faster and they get a special discount in return for purchasing together.
Please contact help@eventzilla.net for further help.